Whether it's unions attempting to organize employees, or activists with a specific agenda, a corporate campaign can be destructive to your business and demoralizing to your employees.

A corporate campaign is a long-term, coordinated, multi-faceted initiative by a union or other antagonist to gain leverage or organize a company.  The goal is to attack an organization's reputation and undermine public confidence and stakeholder relationships to the point that management yields to union demands or risks the company's financial well-being.

Common corporate campaign tactics include:

• Picketing homes of hospital executives, and the homes and businesses of directors
• Picketing and otherwise disrupting operations at companies that do business with corporate campaign targets
• Driving negative media about the corporate campaign target
• Disrupting rezoning, permitting and bond issuance for construction projects
• Attacking a target's tax-exempt status

IRI’s comprehensive corporate campaign vulnerability assessments offer an extensive analysis of your strengths, weaknesses and threats, and provide expert counsel on the best methods to avoid negative publicity campaigns, manage your reputation and engage your employees and community allies in promoting your organization. Click here for more information about the vulnerability assessment process.

Corporate Campaign Vulnerability Assessments product sheet