One of the best ways for an organization to garner support and achieve its objectives is to clearly communicate its vision to key stakeholders. As part of this process, IRI helps clients plan around target audiences, develop messages that resonate with each, identify trusted messengers and create effective communications materials.

A strategic communications plan helps organizations stay “on message,” anticipate trouble spots and build a role for credible, persuasive communications into the organizational culture. Effective communications planning allows you to educate stakeholders, build alliances and use your communications not only to push your message out, but to collect crucial feedback and insight that will inform your strategies going forward. This means creating a message that sticks, using effective materials and leveraging your communications capabilities to go beyond merely telling your story. This also means being systematic and strategic in your communications so you use your resources wisely and tell your story well.

Our comprehensive communications planning incorporates all the tools and technologies at hand to help you make the best use of your communications resources and talents to be more effective and persuasive in dialogue with important constituencies. Learn how to maximize the value of your media relationships, legislative outreach, community partners, employee newsletters, Web site, intranet and annual report to enhance and protect your reputation.