A corporate campaign is a long-term, coordinated, multi-faceted initiative by a union or other antagonist to gain leverage or organize a company.  The goal is to attack an organization's reputation and undermine public confidence and stakeholder relationships to the point that management yeilds to union demands or risks the company's financial well-being.  Not only are corporate campaigns destructive to your business, they are demoralizing to your employees.

Common corporate campaign tactics include:

• Picketing homes of hospital executives, and the homes and businesses of directors
• Picketing and otherwise disrupting operations at companies that do business with corporate campaign targets
• Driving negative media about the corporate campaign target
• Disrupting permitting and bond issuance for construction projects
• Attacking a target's tax-exempt status

IRI’s renowned Vulnerability Assessments guide clients through the full range of potential organizational targets and likely attacks, and identify areas in which a company can deploy strategic communications to deflect or blunt an attack. Vulnerability Assessments provide a comprehensive portrait of an organization’s strengths and weaknesses from the perspective of its adversaries and are informed by an objective review of the role that local legislators, community leaders and the media may play. The assessment process helps clients identify vulnerabilities and develop the messaging that will rally employees, reassure potential critics and build support in the community.

Corporate Campaign Vulnerability Assessments product sheet