A strategic communications audit is a formal assessment of an organization’s ability to communicate quickly, effectively and in ways that reach and resonate with numerous stakeholders. The audit process helps identify communications practices that work well and where the organization fails to take advantage of communications opportunities.

Communications audits are produced through interviews, employee surveys, targeted focus groups and an objective analysis of the organizational communications structure and materials as compared with best industry practices.

Audits provide a snapshot of an organization’s communications capacity and performance based on your strategy, implementation and the return on your communications investment.

Through the audit process, you will learn:

• How well your communications support your overall objectives and goals
• The strengths and weaknesses of your newsletters, reports, internet, intranet, media releases and other communications materials
• Your communications ROI based on how effectively you implement your communications strategy